阿贝尔·朱兰德 发表评论(0) 编辑词条

Abel P. Jeuland studies the design and application of analytical marketing tools (statistics, econometrics, management science, economic modeling) to address marketing issues, such as product design and new product diffusion, forecasting, the effects of marketing mix variables (pricing, distribution, advertising, promotions), and the nature of competition (product differentiation and market segmentation). He also studies modeling of brand choice, of promotions, of channels of distribution. His work has appeared in numerous editions of Operations Research, Marketing Science and Management Science, as well as in the Journal of Business. Many U.S. corporations and consulting firms turn to him as a consultant because of his knowledge in these areas. He also employs this knowledge as a ad hoc reviewer for a handful of journals and is a member of the Advisory Board of Marketing Science. He is also guest editor of Marketing Science,

Jeuland's current research projects include "The Interaction of Price and Information in a Model of Diffusion of Innovation," "Heterogeneity of Brand Preferences Reveals Brand Competitive Structure in Differentiated Markets," and "A Bass-like Diffusion Model that Incorporates Heterogeneity of Consumer Purchase Propensity."

Jeuland, a native of France, spent his baccalaureate years in the scientific section. He earned his license in business management from Paris University in 1972 while simultaneously earning an advanced degree in engineering from Ecole Centrale des Arts et Manufactures with a specialization in applied mathematics. After graduation, Jeuland moved to the United States, where he earned a PhD in industrial administration at Purdue University in 1975. He joined the Chicago Booth faculty in 1975.

Outside of the classroom, Jeuland enjoys jogging.

　　多兰（Robert J.Dolan）和朱兰德（Abel P.Jeuland）于1981年提出了将成本动态和扩散过程动态考虑在内的最优价格模型。他们分别对静态需求和动态需求情况下的最优价格问题进行了研究。

　　多兰—朱兰德模型反映了在计划期内最优价格的时间轨迹，对于创新企业在激烈竞争灵活选择渗透战略和取脂战略具有重要的启示。即：当需求曲线随时间的推移呈稳定状态（无扩散）且生产成本随累计价值的增加而下降时，采取撇脂战略（即先高价后低价）为最优选择；在以扩散过程为特征的耐用品需求情况下，采取渗透战略（即以低价格、低成本进入市场）为最优选择。