Marketing Optimization 发表评论(0) 编辑词条

SAS Marketing Optimization
SAS的市场营销优化组件
Plan and optimize outbound campaigns and communications
计划和优化对外的宣传及通讯

SAS Marketing Optimization helps you maximize economic outcomes by making the most of each individual customer communication. The solution increases marketing ROI by determining the best offers for individual customers, while delivering analytic insight into the value of your business constraints, such as channel capacity and contact policies.
SAS市场营销优化组件可帮助您对绝大多数的个人客户的沟通以获取最大经济效益。通过为个人客户提供最佳的服务提高营销投资回报率，同时对您的业务约束提供价值分析，比如如信道容量和接触政策。

主要优点：
Improve marketing ROI.
改善营销投资回报率。
Enhance contact strategy.
加强接触战略。
Increase organizational efficiency.
提高组织的效率。

特征：
Robust optimization formulation
稳健的优化形成
Easy-to-use interface
易于使用的界面
Scenario analysis
情景分析
Contact strategy
联系战略
Reporting and analysis
报告和分析