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SAS Digital Marketing 发表评论(0) 编辑词条

Overview 编辑本段回目录


SAS Digital Marketing provides large-scale, multimedia messaging capabilities – including e-mail, mobile, RSS and Web – within single-channel or multichannel marketing campaigns. SAS Digital Marketing helps you implement a customer-focused multichannel digital marketing strategy that aligns with a broader marketing strategy – so you can create relevant, personalized digital content for each marketing message.

Benefits

* Increase productivity while lowering operational costs. SAS Digital Marketing allows you to execute integrated e-mail, mobile, RSS and Web-specific campaigns quickly. A Web-based, wizard-driven interface lets you easily create multichannel digital broadcasts simultaneously. Grid-enabled technology ensures that you can leverage your existing hardware infrastructure.
* Improve ROI with more effective campaigns. With SAS Digital Marketing, you can manage your customer contact strategy and segments in an accurate, integrated fashion. RSS support allows customers to hear your message without sorting through their inbox, while content and personalization can be consistently delivered across all digital channels.
* Benefit from reliable, efficient delivery methods for your communications. SAS Digital Marketing integrates with all leading mail transfer agents and provides plugs into Spam Assassin, message throttling, flexible unsubscribe support and push-button execution and scheduling.
Features

Personalization
*In-line content editor lets you edit and test content for multiple channels simultaneously.
*Content editing supports a high degree of reusability and easy customization.
*Subject lines can be personalized, and redirect URLs and attachments can be embedded in e-mail messages.
*HTML, text and AOL formats are supported.
*SMS, MMS, WAP and ASP broadcasts are possible.
Digital marketing best practices
*A single point of control is used for e-mail, mobile, RSS and Web delivery.
*A simple, shared content repository supports images, links, audio, video and virtually any type of digital content.
*Viral marketing support lets you track and understand the value of customers who forward your messages.
*A/B testing support is included; product is CAN-SPAM compliant.
*E-mails, including unique customizations, can be previewed and tested.
*A complete online and offline marketing strategy is possible because of the product’s
integration with SAS Customer Intelligence.
Reporting

*Over 40 out-of-the-box, Web-based reports are included.
*Reports can be easily added and customized to meet specific business needs.
*Support for the SAS Customer Intelligence common reporting data model helps to maintain consistency across all marketing programs.
Integration

*Synchronized application-level integration with SAS Customer Intelligence allows campaign export lists to be mapped to digital broadcasts for both one-to-one and many-to-one relationships.
*SAS campaign management, analytics, optimization and reporting capabilities can be utilized because of the integration with SAS Customer Intelligence.
Administration

*A separate administrative user interface is provided for data management and IT configuration.
*Different levels of access for different user groups can be configured.
*Data replication and synchronization is not required; the same tables used by your campaign management system or list management tool are shared with SAS Digital Marketing.
*All e-mail tracking information can be automatically updated to the data mart (e.g., bouncebacks, opens, undeliverables, etc.).
*Communications are supported in any language, including double-byte character sets, such as Chinese.
*Installation takes less than one day, and the product can be up and running in under one week.
Security
*Data sits behind your firewall.
*Secure message protocols (e.g., https) are supported.
*Content-level security is supported.
*Optional proxy configuration reduces the number of open firewall ports needed.
Screenshots

Preview personalized content via the easy-to-use, Web-based interface of SAS® Digital Marketing.
Enlarge
System Requirements


Operating Systems
Microsoft Windows
Sun Solaris
HP HP-UX
HP PA-RISC
IBM AIX
Red Hat Enterprise Linux
SUSE Linux
Client
Requires Microsoft Internet Explorer 6 or higher.
Requires Firefox 1.5 or higher.
Required Software
SMTP e-mail server (MTA) for e-mail transmissions.
ASP or SMS gateway to send SMS, MMS or WAP-PUSH messages.
Web application server such as Apache Tomcat, Sun ONE, BEA WebLogic or IBM WebSphere for tracking certain customer responses.
Please contact your SAS representative with any additional questions about technical requirements.

总结: 编辑本段回目录

SAS数字化营销提供大规模,多媒体信息功能-包括电子邮件,移动,RSS和网络-在单通道或者多渠道的营销活动。 SAS数字化营销可以帮助您实现以客户为中心的营销策略,多通道数字与更广泛的营销战略保持一致-所以你可以为每个邮件创建相关的,个性化营销的的数字内容。

好处:


* 提高生产力,降低运营成本。
SAS数字化营销使您可以执行集成的电子邮件,移动,RSS和网络的具体运动迅速。基于Web的,向导界面,您可以将轻松创建多声道数字广播同时进行。网格使能技术,确保您可以利用现有的硬件设施。

*通过更有效的运行改善投资回报率。
随着SAS数字化营销,您可以管理,并以准确,统一的方式了解您的客户战略和领域。 RSS支持使客户能够不经过整理你的信息就听到他们的收件箱,内容和个性化的同时,可以不断创造所有数字频道。

*为您的通信提供更可靠更有效的发行方式。
SAS数字化营销整合了所有领先的邮件传输代理,并提供对垃圾邮件的控制,灵活地支持和取消按钮执行和调度插头。

特点:


个性化
网上编辑器让您编辑和测试,提供多渠道的内容。
内容编辑的可重用性和高度轻松定制。
主题行可以个性化,重定向的URL和附件可嵌入电子邮件消息。
HTML,文本和AOL格式。
短信,彩信,WAP和ASP广播是可能的。

数字营销的最佳做法
保险业监督的单点控制用于电子邮件,移动,RSS和网络传递。
一个简单的,共享的内容仓库支持图像,链接,音频,视频和几乎所有类型的数字内容。
病毒性营销的支持让您跟踪和了解有需要的客户。
包含A / B测试的支持和反垃圾邮件系统。
电子邮件,包括独特的自定义,可以预览和测试。
该产品的集成SAS客户智能使一个完整的在线和离线营销策略成为可能。

报告

包括超过40封超出容量基于网页的报告。
报告可以很容易地添加和定制以满足特定的业务需求。
为客户服务的SAS智能通用报告数据模型有助于保持所有的营销计划的一致性。

集成


与SAS客户智能允许运动的出口名单同步,许多数字广播的应用级集成一对一的关系。
因为SAS客户智能的集成,SAS活动管理,分析,优化和报告功能可以利用。

管理


一个单独的管理用户界面提供了数据管理和IT配置。
对于不同的用户群体可以设置不同级别的访问。
不要求数据复制同步,您的广告系列管理系统或列表管理工具使用的表可以与SAS数字化营销共享。
所有的电子邮件跟踪信息可以自动更新到数据集(例如,bouncebacks,打开后,undeliverables等)。
通信支持任何语言,包括双字节字符集,如中国。
安装时间不到一天。该产品可以启动和运行下一周。

安全

数据位于防火墙后面。
安全消息协议(如HTTPS)的支持。
内容级的安全支持。
任代理配置降低了防火墙的开放端口的数量需要。

截图:

基于Web的界面预览个性化内容。

系统需求


操作系统
微软Windows
Sun Solaris上
惠普公司的HP - UX
惠普PA - RISC
的IBM AIX
红帽企业Linux
SUSE Linux的
客户端
需要Microsoft Internet Explorer 6或更高。
需要Firefox 1.5或更高。
所需软件
SMTP电子邮件服务器的电子(MTA)的电子邮件传输。
ASP或短信网关发送短信,彩信或WAP推送邮件。
网站如Apache Tomcat,孙一,BEA公司WebLogic或IBM WebSphere跟踪某些客户的反应应用服务器。

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