罗勃特·G.库珀 发表评论(0) 编辑词条

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罗勃特·G.库珀(Robert G. Cooper)

罗勃特·G.库珀(Robert G. Cooper):新产品管理领域里的世界级专家,门径管理程序奠基人

　　罗勃特·G.库珀博士是新产品管理领域里的世界级专家,加拿大安大略省麦克马斯特大学迈克尔·G.德格鲁特商学院和佩恩州立大学商业管理学院的市场营销教授,门径管理程序奠基人,目前这一程序仍被世界上众多的主流公司广泛地运用于新产品的开发与面世.他对近数百家企业的新产品项目提供咨询.

　　库珀（Cooper）教授长期致力于产品创新(开发)管理研究，尤其是实证研究，他认为通过广泛调查和统计分析，可以发现产品创新(开发) 规律，它的许多实证研究报告成为理论界和企业界进行新产品成败分析的重要依据。

　　Dr. Robert G. Cooper is one of the most influential innovation thought leaders in the business world today. He pioneered the original research that led to many groundbreaking discoveries including the Stage-Gate? Idea-to-Launch process. Now implemented by almost 80% of North American companies, it is considered to be one of the most important discoveries in the field of innovation management. He has spent more than 30 years studying the practices and pitfalls of 3,000+ new product projects in thousands of companies and has assembled the world’s most comprehensive research on the topic. His presentations and practical consulting advice have been widely applauded by corporate and business event audiences throughout the world making him one of the most sought-after speakers.

　　A prolific author, he has published more than 90 academic articles and seven books, including the best selling ‘Winning at New Products, 3rd Edition’. He is the recipient of numerous prestigious awards including the Crawford Fellow from the Product Development and Management Association (PDMA) and the Maurice Holland Award from the Industrial Research Institute (IRI). Dr. Cooper is a Professor of Marketing and Technology Management at the Michael G. DeGroote School of Business at McMaster University in Ontario, Canada and Distinguished Fellow at the Institute for the Study of Business Markets (ISBM) at Penn State University in Pennsylvania, USA.