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喜力官方网站网址:http://www.heinekeninternational.com/

　　喜力 (Heineken Brouwerijen?)是一家荷兰酿酒公司，于1863年由谢拉特?艾迪恩?海尼根于阿姆斯特丹创立。2006年，喜力在世界65个国家拥有超过130家酿酒厂，聘请约64,000人。共酿制超过170种顶级，地区性及特制啤酒。

　　喜力全年啤酒生产量为121.8百万升(hectoliters)，是世界第4大啤酒酿造商，排名在InBev、SABMiller及安海斯-布什（Anheuser-Busch）之后。

　　荷兰喜力啤酒公司生产的喜力啤酒，凭借着出色的品牌战略和过硬的品质保证成为全球顶级的啤酒品牌。喜力啤酒在全世界170多个国家热销，其优良品质一直得到业内和广大消费者的认可。喜力是一种主要以蛇麻子为原料酿制而成的，口感平顺甘醇，不含枯涩刺激味道的啤酒。今年，为了提高竞争力，喜力啤酒又推出了全新包装，不仅使其增添了一份年轻活力，而同时又带点酷的性格，这正是时下年轻一代所拥有而且追求的生活个性。喜力啤酒形象年轻化、国际化的特点，成为酒吧和各娱乐场所最受欢迎的饮品。

　　喜力博物馆

　　位于荷兰阿姆斯特丹的喜力酿酒厂于1988年关闭，建筑物被改装成为喜力博物馆(名为Heineken Experience)，但仍保留喜力酿酒厂的字样。博物馆展出喜力啤酒的历史及酿造过程，在展览行程结束处设有一家酒吧，让参观者品尝啤酒。

　　Heineken International is a Dutch brewing company, founded in 1864 by Gerard Adriaan Heineken in Amsterdam. As of 2006, Heineken owns over 130 breweries in more than 65 countries and employs approximately 57,557[1] people. It brews and sells more than 170 international premium, regional, local and specialty beers, including Cruzcampo, Tiger, ?ywiec, Starobrno, Zagorka, Birra Moretti, Ochota, Murphy’s, Star and of course Heineken Pilsener. Heineken claims that the original Heineken recipe has not changed since the beer was first produced nearly 150 years ago.

　　With an annual beer production of 121.8 million hectoliters, Heineken ranks as the fourth largest brewery in the world after InBev, SABMiller, and Anheuser-Busch. Heineken's Dutch breweries are located in Zoeterwoude and 's-Hertogenbosch. The original brewery in Amsterdam, closed in 1988, is preserved as a museum called Heineken Experience.

喜力历史

　　Heineken brewery

Former Heineken brewery in Amsterdam, now the Heineken Experience

　　The Heineken company was founded in 1864 when the 22-year-old Gerard Adriaan Heineken bought a brewery known as De Hooiberg (the haystack) in Amsterdam. In 1874 the brewery's name changed to Heineken's Bierbrouwerij Maatschappij, and opened a second brewery in Rotterdam in 1874. In 1886 Dr. H. Elion, a pupil of the French chemist Louis Pasteur, developed the "Heineken A-yeast" in the Heineken laboratory. This yeast is still the key ingredient of Heineken beer. In 1887 Heineken switched to the use of bottom-fermenting yeast.

　　The founder's son, Henry Pierre Heineken, managed the company from 1917 to 1940, and continued involvement with the company until 1951. During his tenure, Heineken developed techniques to maintain consistent beer quality during large-scale production. Henry Pierre's son, Alfred Henry "Freddy" Heineken, started working at the company in 1940, and 1971 was appointed Chairman of the Executive Board. He was a powerful force behind Heineken's continued global expansion, and while he retired from the Executive Board in 1989, he maintained involvement with the company until his death in 2002.

　　After World War I, the company aimed more and more on export. Three days after Prohibition ended in the United States, the first Heineken shipment landed as the first legal shipment of beer. From that day on, Heineken has remained one of the most successful imported beer brands in the United States.

　　Purchasing breweries

　　During this period, Heineken tried to increase its stock price by purchasing competing breweries and closing them down. After World War II, many small breweries were bought or closed, damaging the diverse beer culture of the Netherlands. In 1968 Heineken merged with its biggest competitor, Amstel, and in 1975 opened a new brewery in Zoeterwoude. The Amstel brewery was closed in 1980, and its production moved to Zoeterwoude and Den Bosch.